Shopping Cart
bath book bed

Jo Frost ‘Bath, Book, Bed’ campaign

Simple steps to a better night’s sleep – Bath, Book, Bed

Jo Frost has launched a ‘Bath, Book, Bed’ campaign, which outlines three simple steps that parents can follow to help their children (and them!) get a better night’s sleep.

New celebrity ambassador Jo Frost – better known as Super Nanny – is helping to launch the latest BookTrust campaign as the charity’s latest celebrity ambassador.

The latest campaign from BookTrust, Britain’s largest reading charity, has been launched to help inspire a love of reading from a very early age, while also helping parents set up a comforting bedtime routine for their babies and toddlers.

Jo Frost BookTrust Ambassador

Beloved parenting expert, bestselling author and television personality, Jo Frost agreed to become an ambassador for BookTrust after following their work for many years and strongly believing in the charity’s mission to inspire every child to read confidently.

“I have found during my 20 years in childcare that when children are read to it can have a wonderful calming effect on them. Reading doesn’t just give children a head-start in learning; the ritual of sharing a story and providing special time for parents and carers to build a strong and loving relationship with their child is vital. I believe every childhood should be enriched by books – that’s why I’m looking forward to working with BookTrust to ensure all children get to experience the joy of a story.

Jo Frost

Reading Changes Lives

BookTrust chief executive Diana Gerald commented: “Reading changes lives. Books bring knowledge and reading develops empathy. It can help children who are going through difficulties – whether it’s by reading about people in similar circumstances, or simply escaping into another world. We want families everywhere to prioritise books and reading, even if they’re not confident readers themselves. It’s such an easy way to make huge difference to your child’s future. By working with Jo Frost we know we will be able to spread this message to even more families and support them to read with their children.”

“We know how exhausting the bedtime battles can be. That’s why we’ve devised Bath, Book, Bed: a simple solution to sleepless nights. We know that a regular nightly bedtime routine is associated with improved sleep in young children. And we think there’s nothing better than snuggling up and sharing a soothing bedtime story to send them off to the land of nod.”

Bath book and bed routine with Jo Frost

Jo Frost TV’s Supernanny

Jo Frost is supporting the new BookTrust Bath Book Bed campaign to encourage the fundamental bedtime routine, which will help all the family sleep well, encourage a love of reading, and promote the bond between parent and child.

Frost, who found fame in TV’s Supernanny, says: “Sleep deprivation is the most common complaint I hear from parents of young children. Tired parents and tired children are a recipe for disaster.”

“But the solution doesn’t need to be complicated regimes or expensive gizmos. A routine as simple as bath, book, bed can get young children to settle, so everyone can benefit from a good night’s sleep.”

“Kids need to feel safe and secure when they sleep, and when you spend quality time reading stories to them, you wind yourself down as well as your children, through the love of storytelling.”

“It can be tactile too – you play with their hair and rub their back, they turn the pages.”

“The routine helps them wind down, and there are fewer interruptions during the night because there’s less anxiety, as parents have given them their loving time before they go to sleep, and the child feels settled,” explains Frost.

“Parents think there’s some magic fairy dust that will help kids sleep, and there isn’t – what you need is bath, book and bed. Encouraging parents to do it is a big deal.”

She stresses that bedtime shouldn’t be about TVs and tablets, pointing out: “It’s not the same as having the reassurance and safety, security and comfort of their loved ones around them to nurture and look after them.”

“It’s my hope that families understand the enormous impact they can make in their children’s lives with a few minutes of fun reading each night.”

Personalised Dressing Gowns and Towelling

Here at Thats Mine, we have wonderful personalised towels, cuddlerobes, character snuggle robes and bathrobes which can enhance and provide fun at bath time. We also have some gorgeous personalised blankets, comforters and soft toys, which can help the ‘snuggling up’ process as your little one settles down to read a book. The whole routine can become a very personal and bonding time. As we say at That’s mine ‘everyone is an individual’ so enjoy that special reading time with your unique little one.

Personalised Bookcase

Add in a personalised bookcase or bookshelf from and you have the perfect start to creating a ‘bath, book, bed’ night time routine.

Prepare for a Good Night’s Sleep

At That’s mine personalised embroidered gifts we totally agree with Jo and Diana. We can’t think of a better preparation for a good night’s sleep than a cuddle and a bedtime story……preferably with their That’s mine personalised blanket, comforter or favourite soft toy to help them snuggle down!

FREE Personalised Embroidery
FREE Personalised Gift Bag
Exceptional Customer Service
Trusted Worldwide Delivery
Back to top arrow

Join our mailing list to get